Using your responses and suggestions from last year’s 4 major ride event surveys along with the membership survey, here is the Club’s improvement progress through the third quarter:
Ride Calendar
✅ Schedule Family rides
✅ Conduct Family rides
✅ Schedule Saturday rides
✅ Conduct Saturday rides
✅ Schedule Slower Pace rides
✅ Conduct Slower Pace rides
✅ Schedule Zwift Club rides
✅ Conduct Zwift Club rides
⭐️ To date, 165 rides conducted by 35 Ride Leaders
⭐️ To date, total of 1,176 riders participated
Communication
✅ Create access to real-time Club communication platform (Discord)
✅ Improve website
✅ Publish monthly welcome message announcing individuals who joined the club
⭐️ To date, 354 messages over 11 communications platforms
⭐️ From Q2 to Q3, 2,600 total clicks on website—increase of 19.1%
⭐️ From Q2 to Q3, 1,900 unique visitors from search—increase of 10.7%
Major Supported Ride Events
✅ Discount cost via Club membership
✅ Schedule 3 start times for 3 different speed levels so individuals can elect to join and ride as group (#RideTogether)
✅ Establish 3 start times for 3 different speed levels locations so individuals can elect to join and ride as group (#RideTogether)*
✅ Solicit homemade snacks contributions for rest stops again
✅ Provide homemade snacks for rest stops
✅ Provide end-of-ride sandwiches and/or pizza
✅ Post additional route arrows/signs
✅ Offer Club merchandise for sale (buffs, shirts)
⭐️ To date, conducted 3 major supported ride events + Club Members Summer Picnic
⭐️ To date, total of 418 riders participated in 3 major supported ride events
⭐️ *Transitioned to Discord instead of signs for finding same level cycling partners